With the arrival of summer, Coca-Cola geared up to spread joy and refreshment with a promotional van that embodies the spirit of the season. This mobile ode to summer is brought to life through a collaboration between Coca-Cola Australia and FML Design, renowned for their creative prowess in turning ideas into captivating visual experiences.
Crafting the Vision: It all starts with a vision – a van that exudes energy and invites everyone to embrace the summer vibes. Collaborating closely with FML Design, this vision is refined into a tangible concept that captures the essence of Coca-Cola’s brand while celebrating the warmth and vibrancy of summer.
Designing the Dream: With the vision crystal clear, FML Design dives into the creative process. Drawing upon their expertise, they craft a design that combines bold colors, iconic imagery, and dynamic typography to create a captivating visual identity for the van. Every detail is meticulously planned to ensure that the design is both eye-catching and true to the iconic brand identity.
Bringing it to Life: With the design finalized, FML Design sets to work on wrapping the van. Each panel is carefully adorned with the signature style, with precision and passion evident in every step of the wrapping process. The result is a promotional van that is nothing short of spectacular – a mobile embodiment of joy and refreshment ready to hit the road.
Spreading Joy on the Road: As the promotional van takes to the streets, it becomes a symbol of summer fun and togetherness. From bustling city streets to tranquil seaside towns, it spreads joy and refreshment wherever it goes. Families laugh and smile as they catch a glimpse of the van, while friends gather around to share a Coke in the sunshine.
In a world where marketing campaigns come and go, the promotional van stands out as a testament to the power of great design and collaboration. Thanks to the creative brilliance of FML Design and the unwavering vision of Coca-Cola, summer is sure to be filled with moments of joy, laughter, and ice-cold refreshment, all brought to life by a simple van adorned with the iconic colors of Coca-Cola.
So here’s to summer, here’s to Coca-Cola, and here’s to the power of design to bring people together in the spirit of fun and refreshment. See more at FML Design IG: https://instagram.com/fmldesign
