ActionCOACH Fleet Design & Wraps: When ActionCOACH sought to revitalize its fleet with a bold new look that reflected its dynamic spirit and commitment to success, they turned to FML Design for a makeover that would make heads turn. The task was clear: to transform the fleet of BMW X1 vehicles into high-octane racing machines, bearing the iconic ActionCOACH colors of red, blue, and white.
FML Design eagerly embraced the challenge, drawing upon their expertise in automotive design and branding to craft a livery that would capture the essence of ActionCOACH’s ethos. The goal was to create a visual identity that not only stood out on the road but also conveyed speed, professionalism, and excellence.
The design process began with a deep dive into the ActionCOACH brand, analyzing its core values and visual identity. Drawing inspiration from the company’s logo and color palette, FML Design set out to create a racing livery that would be instantly recognizable and synonymous with success.
Bold, sweeping lines in vibrant shades of red and blue formed the backbone of the design, evoking the exhilarating rush of speed and motion. These dynamic elements flowed seamlessly across the sleek contours of the BMW X1, creating a sense of movement and energy even when the vehicles were at rest.
To complement the racing-inspired aesthetic, FML Design incorporated subtle yet impactful details that paid homage to ActionCOACH’s commitment to excellence. Sleek white accents added contrast and depth to the livery, while strategic placement of the ActionCOACH logo reinforced brand visibility and recognition.
But the transformation didn’t stop with the exterior. FML Design also worked closely with ActionCOACH to develop a cohesive interior branding package, ensuring that every aspect of the fleet exuded professionalism and attention to detail. From custom seat covers and floor mats to branded accessories, no detail was overlooked in the quest to create a cohesive and impactful brand experience.
As the newly liveried BMW X1 vehicles rolled out onto the streets, they became more than just transportation – they were powerful symbols of ActionCOACH’s commitment to success and achievement. Whether zipping through city streets or cruising down highways, the fleet commanded attention and left a lasting impression on all who encountered it.
Thanks to FML Design’s innovative approach and meticulous attention to detail, ActionCOACH’s fleet had been transformed into a powerful tool for brand recognition and promotion. With their new racing liveries, the BMW X1 vehicles were not just vehicles – they were ambassadors of excellence, representing ActionCOACH’s unwavering dedication to helping businesses reach new heights of success.